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Blood Cancer Awareness Month (BCAM)
Throughout the month the BCAM campaign raised $185,000, brought 85,324 new website visitors, 5,740 landing page views, 609 new social media followers, and 5% average post engagement rate increase. 
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Thanks to our partnership with Roger O’Donell we were able to raise $40,000, 15k above our initial goal, and attract 152 new donors. 
Evergreen Branding
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I owned and executed the redesign of the Foundation’s highest-traffic web experiences, evolving both UX and UI to align with the new brand while simplifying navigation and creating a more intuitive, engaging user journey. See it live at lymphoma
Stories of Hope is a collection of individual survivor stories from members of the Foundation’s community. We share these stories on our website and social pages as part of an ongoing effort to give those affected by lymphoma a voice. Since it’s
Pulse is a quarterly publication providing the latest updates on the Foundation and its focus on lymphoma and chronic lymphocytic leukemia (CLL) research, awareness and education. It is distributed in both a print and digital form.
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