Creative Leadership Rooted in Purpose

I’m a creative director and systems thinker focused on shaping work that is both strategically grounded and emotionally resonant. I’ve had the opportunity to partner with mission-driven organizations and agencies like Media Cause and Argus, as well as various nonprofits, helping translate complex, often sensitive subject matter into clear, human, and impactful creative.

My work spans brand systems, integrated campaigns, and digital experiences designed to drive engagement, awareness, and real-world impact. I’ve led multi-channel initiatives reaching millions, from national awareness campaigns and fundraising efforts to platforms that empower communities to share their stories and take action. Across projects, I focus on building flexible creative systems that not only look compelling, but function effectively across teams, channels, and evolving needs.

At the core of my approach is a belief that design is a powerful tool for clarity, connection, and change. I’m especially drawn to work that sits at the intersection of storytelling and social impact, where thoughtful creative can help people feel seen, understood, and moved to act.

Based in Brooklyn, I’m constantly inspired by art, culture, and the energy of the city. Outside of work, you’ll find me exploring museums, spending time in nature, or collecting visual references that fuel both curiosity and creativity.

Non-Profit Clients:

Lymphoma Research Foundation, UnCommon Schools, All In California, Center for American Progress, American Kennel Club, Saga Education, Spirit of America, BCAN, Ceres, CreakyJoints, diaTribe, ICAN, Parkinson’s Foundation, Pathfinder International, Public Health Solutions, re:MIND, Surfrider Foundation, Tipping Point Community, Massachusetts Office of Travel and Tourism, Health Action Alliance, Truth Orange, Community Servings, Seattle Foundation, Boston Children’s Hospital, Harvard Graduate School of Education, Visionaria Network

For-Profit Clients:

Pfizer, CVS Pharmacy, Bank of America, Subway, Toyota, Foster Grant, Zipcar, Hannaford Supermarkets, JoinMe

For more of my work please visit: ericabaptisteart.com